Mobile SEO Best Practices: A Helpful Guide
As a webmaster, you will be surprised that search engine optimization or SEO for small, is important for your success for the business. Generally, SEO helps keep your website high in various search results by making it easier for crawlers to find relevant information from your site. Check out our basic SEO post if it’s a little foreign to you.
That’s why SEO is optimized for your site search crawler and SEO is all about ensuring that the search results are high in the range, What is Mobile SEO? Also known as mobile optimization, mobile SEO is a process to ensure visitors who access your site from a mobile device have an optimized experience for their device.
To get a good sense, think about what you had open a link on your phone and the text was incredibly small so that you cannot read anything because the whole desktop version was displayed. Or the experience of the distances and alignment of mobile websites have completely gone astray. Those sites are not optimized for mobile and create frustrating user experiences. Many search engines like Google have emphasized mobile optimization and in turn, have created a better user experience by providing high search ranking.
In fact, Google will launch their first mobile-first index in the next year; Definitely, no one is fixed on time. This instruction will save mobile-friendly web pages to a database and will start distributing these results to users searching on mobile. This can have a great impact on Google’s organic search for sites that are mostly available to them, especially if they do not have a mobile site.
It sounds like a lot, but do not worry too much. We have created a guide on the best practices for mobile SEO, which will detail what you need to pay attention to while optimizing your site for mobile.
Let’s start with heavy stuff. Just like traditional SEO strategy, mobile optimization requires some technical work and ideas.
Mobile Responsive Site
Most importantly, it is important to ensure that your site is responsive. The automatic site will automatically be changed to fit the device you use.
You may also need to consider load speeds of your various pages. Like traditional SEO, your site will be penalized for slow page speed rankings. You can monitor the load time of your pages in Google Analytics. If you think you are a bit slower, think for a longer time than six to ten seconds, you might want to think of a few things that slow down your site:
- Server performance: Whenever a user tries to visit your site, the browser (Chrome, Safari, etc.) first needs to send a ping to your server to get all the information needed to load the site. Bad server display means this process may take some time.
- For unlabeled image formats, browsers can load JPEG images rapidly by PNG and GIF respectively. Large forms of TIFF and BMP will be consumed on a large scale during your load time. Make sure you also focus on the dimensions of the image. Standardizing these standards on the site will help the browser more quickly provide the image. The image should be less than 100 kg.
- Code density or inefficient CSS. You can reduce the amount of markup needed by carefully using HTML tags such as sections, articles, and navigation; Also useful ID and class. Consider the categorization of CSS specifically for your responsive design so that you can effectively use the cascading nature of language.
Need more help to find out why your page’s loading times are dragging? See 7 things going down on your site.
Accelerated Mobile Pages (AMP)
If you want to take your mobile optimization one step further, then you need to become familiar with AMP if you want to. Google has created an AMP project that aims to improve the user experience on mobile web by increasing load speed for mobile webpages.
User experience and site design
Once your site is technically ready for mobile, you need to confirm that the more detailed information on your site is also ready to be prepared for users to participate in clicking on your site. Using accurate and relevant title tags and meta descriptions on all your pages will help searchers learn what they are getting after clicking on your site. If this information is incorrect, your visitors will not last much longer and may give up feeling sad or angry.
In particular, on the site, you want to make sure that your navigation is set in an easy way to operate on a mobile device. Consider the slide-out menu on the side or the top of the screen. This mobile user lets you view websites and access navigation easily as needed. You can also use internal links to connect others with related pages. Give your visitors an easy way to move from one page to another.
You also need a note of the font size you use on your mobile pages. If the font is too big or small, it will be difficult for viewers to read. You can forward your formatting using header tags and break the same information in the text group. If your pages have lots of text without too much breakdown, readers may be overwhelmed by a small device.
In the same area, you must have a clear call to action (CTA) button on your mobile site. Tell your visitors what to expect when CTA clicks. Use the right shape button and short text to keep things easy to read. CTA like ‘Learn more’, ‘Learn more’ or ‘Sign up’ will work for many things.
Adding social sharing buttons to your mobile site can help increase the user experience. These buttons allow users to quickly and easily share from your site directly to their social network.
Finally, you want to reduce any extra items on your site. Carefully check each pop up on your site and decide whether it is necessary to include it in the mobile version of your pages. Pop-ups will not only distract viewers, but they will also increase your load times. Both the results are not ideal for mobile optimization, and I would recommend removing all pop-ups on your screen.
A survey by Google found that 88% of smartphone users do a local search. If your business has a local element, you also need to be optimized for mobile for your local resources. Most importantly, you want to make sure that you have set up the Google My Business page, which contains accurate information about your business, including open hours, addresses, phone numbers and more. Making available this information easily to local customers is important for your business success.
Finally, adding a schema to your site will help increase the click-through rate (CTR) on your mobile-friendly website from search results. The rich snippet data outcome of Skyma will show more importance on mobile search results, which gives visitors a better idea about what your site is about.